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Collaborative TV Spot

Barcelona-based creative team Carlitos y Patricia recently approached BaseMotion with a mysterious mission: Create a 10-second spot and incorporate the spoken phrase (translated from Spanish), "Come to the place where bartering rules. Long live the exchange; long live the exchangers!" Additionally BaseMotion was told that the piece would be one of four ultimately assembled into a single 40-second spot according to the Surrealist game/process of collective creation, cadavre exquis. They were given no other information or guidelines.

Five to ten film and motion graphics companies were contacted to create a proposal for each of the four 10-second segments. These were posted online, where viewers could vote on their favorites. Each week for four consecutive weeks, a new winning entry is being broadcast on Spanish television, grafted onto that of the previous week(s), with a message at the end stating that a subsequent section will be added the following week.