Identity

Client

De Bijloke is a music center in Ghent, Belgium hosting a variety of concerts, from ancient music to symphonic, from classical Western and Eastern music to jazz.

Project Overview

Identity for this music center, with the goal of reaching a new public and bringing classical music to life.

Design Solution

A vibrant yellow dot enlivens the medieval building and the visuals expected of classical music. This graphic element was applied to signage, and translated to typography.