Art Direction

Art Direction

Marie Jo

Art direction, Fashion, 2011, Belgium / Europe, Photoshoot, Beauty

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Project Overview

Identity update to elevate the perception of Marie Jo Haute Lingerie to the level of its luxurious products.

Design Solution

New season, new collection, new "you". For the 2011 spring/ summer and autumn/ winter 2011 - 2012 editions, Base carried on with its calibrated artistic direction for the lingerie brand. The aesthetic line remains: contrasted tones, and gentle poses.

Photographer: Jan Welters