The Plus Series

The Plus Series

Pantone

Brand Identities, Packaging, 2010, Global, Advertising, Brand, Catalog, Naming, Photoshoot, Print, Video, Manufacturing, Product launch

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Client

Pantone is the international standard for color in the world of design.

Project Overview

Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System.

Design Solution

We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.

Photography and props by Maurice Scheltens & Liesbeth Abbens.