Identity

Identity

Greene Hill Food Co-op

Art direction, Brand Identities, 2009, United States, Brand, Brand book, Civic, Food, Start-up

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Client

The Greene Hill Food Co-op is a neighborhood food cooperative in the Fort Greene/Clinton Hill neighborhoods of Brooklyn, scheduled to open in 2010.

Project Overview

Design the identity for this nonprofit community start-up.

Design Solution

Because a co-op is where neighbors, farmers, merchants, and good food come together, we created five squares with interlocking nubs and divots. These pieces are the building blocks for the co-op's flexible identity and can be combined in countless ways.