Ryan McGinness Studio Franchise Catalog

Ryan McGinness Studio Franchise Catalog

La Casa Encendida

Client

La Casa Encendida is a social and cultural center in Madrid that hosts a variety of contemporary artistic presentations and educational activities.

Project Overview

Catalog for Ryan McGinness's Studio Franchise show at Madrid’s La Casa Encendida. The artist set up a franchise of his Manhattan studio as part of the exhibition, giving an in-progress view into his working process.

Design Solution

We worked directly with Ryan to design a grid and hierarchy of type weights and sizes to structure the content. Written content in English and Spanish is distinguished by the use of regular or light type in either one or two columns on the same page.