La Monnaie/De Munt is Belgium's National Opera House, located in the historic heart of Brussels.

Following the arrival of director Peter de Caluwe in 2007, and his new vision for programming, the opera came to us for a new identity. Our objectives were to present La Monnaie as a place of creation, to reach new audiences, and to establish strong visual consistency across all media.

Our solution is based on striking art direction and sophisticated typography. We collaborated with photographers such as Inez Van Lamsweerde and Vinoodh Matadin, Heidi Slimane, Koichiro Doï, Guido Mocafico and Hedi Sliman. The identity accounts for kids programming and includes an MMBar and MMShop.