Pantone is the international standard for color in the world of design.

To help promote the release of Pantone's Plus Series, we pitched to them a short film that would give a peek into the company and what went into the new product line.

We enlisted the expertise of director Greg Mitnick and Cool Hunting producer Ami Kealoha, and the participation of three leading lights of the design community.

Directed by Greg Mitnick
Produced by Ami Kealoha
Creative Direction by Base