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Base Brussels is seeking a Strategist

22.05.2019 – Strategy


As Strategist, you conduct research and analysis to ultimately translate the client’s vision into a brand story that anyone can relate to. You shape the narrative, reveal differences, and fuel the entire design phase.

Base Design is an equal opportunity employer.
We enthusiastically support diversity in the workforce.


  • Understand the context, synthesizes a briefing, evaluates needs, challenges and opportunities of a client during the kick-off workshop.
  • Contextualise a client’s demand by digging into its universe, market, competition.
  • Prepare and lead brainstorming/creative sessions, interviews to generate ideas and gather insights.
  • Structure the information gathered during the workshop and the research phase.
  • Crystallise a brand context into a brand compass — identifying a difference, defining personality and beliefs, revealing a vision.
  • Translate the essence into a living brand narrative that will impregnate the overall brand identity.
  • Consolidate the purpose of the brand. Identify key communication concepts, pillars, and messages.
  • Elaborates the style. Write appealing brand’s first language elements (pitch elevator, key messages), define its tone of voice and shape its style together with the Designer.
  • Make sure that the brand essence and story remains consistent and at the heart of the design process in collaboration with the Creative Director.


  • At least 2 years of experience
  • Excellent written and verbal communication skills in English and French (dutch is a real plus).
  • Conceptual (ability to prioritize the information, identify the key elements and define the conceptual approach).
  • Creative (ability to shape innovative/relevant/differentiating directions for a brand to express herself, both conceptually and formally).
  • Structured (ability to have a global understanding of a project from the challenges to the creative answer, taking in consideration the means allocated).
  • Eager to learn (ability to learn at the contact of experienced designer, to raise questions, take initiatives).
  • Methodical (ability to follow and challenge the method, look for new ways and best practices).
  • Proactive (ability to read the client’s needs upstream, to anticipate and educate the client during the project).
  • Team player (ability to work as a team, collaborate with different other experts).

How to apply

Please send the following to, using "Base BRU Strategist" in subject of your email.

  • A CV and a cover letter in PDF format
  • A portfolio in PDF format and/or a link to your website
  • Your contact information

Thank you in advance for your interest in Base.