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Jinhwa was born and raised in Seoul, South Korea. She graduated from Rhode Island School of Design in 2018 in graphic design. She makes printed matter, identities, web sites, and interactive arts. Her work has been recognized and published internationally by the Art Directors Club, Type Directors Club, Red Dot, Wallpaper Magazine, and PAGE Magazine. Prior to joining Base, she worked at Pentagram, Imprint Projects and Samsung Electronics.