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Biography

Joseph was born in South Korea, raised in Vancouver, Canada, and moved to New York in 2012 after he received his BFA in graphic design from Rhode Island School of Design with Honors. Prior to joining Base as a design director, he worked as an associate partner at Pentagram Design and senior designer at Interbrand. Over the years he has worked with both high-profile clients including Google, Verizon, Microsoft, AT&T and cultural/academic institutions such as Storefront for Art and Architecture, Yale University, Harvard Graduate School of Design, New York Botanical Garden, Rizzoli and AIA.

He has taught Senior Graphic Design Portfolio class at School of Visual Arts and assisted in teaching Typography at RISD.

Joseph’s work has been featured in mass and industry publications including WIRED, Fast Company, Quartz, It’s Nice That, TDC and Counter Print.