Art GenèveTO THE EDGE

Art doesn’t always need more space. Sometimes, it just needs the right one. Instead of sprawling across halls, Art Genève compresses: around 80 galleries – plus museums, institutions, and young voices – squeezed inside Palexpo twice a year. Some works for sale, some not. Intimate, hybrid, deliberate. A fair that proves small can still be serious, if you do it with intent.

The format was its strength – intimate scale, international quality – but the identity lagged behind. Too institutional, too anonymous, it failed to match the ambition already present on the floor. The fair needed a sharper face: one that could attract a design-literate global audience while staying rooted in Swiss tradition.