<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="sitemap.xsl"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://www.basedesign.com/press/mirek-nisenbaum-to-speak-at-futurespaces</loc><lastmod>2026-06-29T10:51:56+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/mirek-talk-now.avif</image:loc><image:title>Mirek+talk+now</image:title></image:image></url><url><loc>https://www.basedesign.com/press/fab009-nene-joins-friends-at-base</loc><lastmod>2026-06-26T13:12:23+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/FAB-009-LK-2.gif</image:loc><image:title>FAB+009+LK+2</image:title></image:image></url><url><loc>https://www.basedesign.com/press/bp-o_rays</loc><lastmod>2026-06-25T16:52:16+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/press_bpo_rays.avif</image:loc><image:title>Press+bpo+rays</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-in-glossy-on-brands-turning-to-football-nostalgia</loc><lastmod>2026-06-25T17:57:04+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_glossy_geoffcook.avif</image:loc><image:title>Baseweb+glossy+geoffcook</image:title></image:image></url><url><loc>https://www.basedesign.com/press/dimitri-jeurissen-thierry-brunfaut-in-developments-founding-fathers</loc><lastmod>2026-06-26T11:20:46+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_developments.avif</image:loc><image:title>Baseweb+developments</image:title></image:image></url><url><loc>https://www.basedesign.com/press/basesgn-featured-in-dieline-on-agi-open2025-chocolate-initiative</loc><lastmod>2026-06-25T17:59:31+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_.dieline.avif</image:loc><image:title>Baseweb+dieline</image:title></image:image></url><url><loc>https://www.basedesign.com/press/aur%C3%A9lia-de-azambuja-on-balancing-convictions-and-career</loc><lastmod>2026-06-26T11:15:36+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativereview_aure%CC%81lia.avif</image:loc><image:title>Baseweb+creativereview+aure%CC%81lia</image:title></image:image></url><url><loc>https://www.basedesign.com/press/introducing-off-mute</loc><lastmod>2026-06-29T15:17:07+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/off-mute_2026-06-12-044741_iusm.png</image:loc><image:title>Off+mute</image:title></image:image></url><url><loc>https://www.basedesign.com/press/adc-awards-2026-base-takes-home-4-cubes</loc><lastmod>2026-06-26T14:08:02+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS-COVER-website_ADC_2026-06-12-044729_pwyo.jpg</image:loc><image:title>NEWS+COVER+website+ADC</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/ezgif.com-animated-gif-maker-7_2026-06-12-044731_thfw.gif</image:loc><image:title>Ezgif+com+animated+gif+maker+7</image:title></image:image></url><url><loc>https://www.basedesign.com/press/d-ad-awards-2026-base-wind-3-pencils-3-shortlists</loc><lastmod>2026-06-26T12:57:41+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS-COVER-website_dad_2026-06-12-044723_aqzj.jpg</image:loc><image:title>NEWS+COVER+website+dad</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/ezgif.com-animated-gif-maker-6_2026-06-12-044724_cvya.gif</image:loc><image:title>Ezgif+com+animated+gif+maker+6</image:title></image:image></url><url><loc>https://www.basedesign.com/press/yield-strengths-identity-featured-in-brand-new</loc><lastmod>2026-06-26T11:15:49+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_brandnew_Yield.avif</image:loc><image:title>Baseweb+brandnew+Yield</image:title></image:image></url><url><loc>https://www.basedesign.com/press/12-matcha-wins-a-creative-review-design-grand-prix</loc><lastmod>2026-06-26T14:05:51+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/creativereview12.avif</image:loc><image:title>Creativereview12</image:title></image:image></url><url><loc>https://www.basedesign.com/press/base-featured-in-creative-booms-studios-to-be-excited-about</loc><lastmod>2026-06-26T10:33:04+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativeboom_studio2.avif</image:loc><image:title>Baseweb+creativeboom+studio2</image:title></image:image></url><url><loc>https://www.basedesign.com/press/closecos-identity-featured-in-brand-new</loc><lastmod>2026-06-26T11:18:06+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_brandnew_closeco.avif</image:loc><image:title>Baseweb+brandnew+closeco</image:title></image:image></url><url><loc>https://www.basedesign.com/press/carlos-bocai-in-creative-boom-on-presenting-concept-work</loc><lastmod>2026-06-26T11:18:17+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativeboom_carlosbocai.avif</image:loc><image:title>Baseweb+creativeboom+carlosbocai</image:title></image:image></url><url><loc>https://www.basedesign.com/press/thierry-brunfaut-in-itsnicethat-on-opera-needing-to-get-radical</loc><lastmod>2026-06-26T12:52:41+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_itsnicethat_opera.avif</image:loc><image:title>Baseweb+itsnicethat+opera</image:title></image:image></url><url><loc>https://www.basedesign.com/press/kanals-identity-featured-in-print-magazine</loc><lastmod>2026-06-26T12:53:36+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_print_kanal.avif</image:loc><image:title>Baseweb+print+kanal</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-on-brands-thinking-like-entertainment-studios</loc><lastmod>2026-06-26T10:40:01+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_geoffcook_shots.avif</image:loc><image:title>Baseweb+geoffcook+shots</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-in-creative-review-on-how-matcha-went-mainstream</loc><lastmod>2026-06-26T10:44:05+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/cr12_02.avif</image:loc><image:title>Cr12+02</image:title></image:image></url><url><loc>https://www.basedesign.com/press/base-featured-in-creative-review-on-agencies-expanding-globally</loc><lastmod>2026-06-26T11:21:29+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativereview.avif</image:loc><image:title>Baseweb+creativereview</image:title></image:image></url><url><loc>https://www.basedesign.com/press/mirek-nisenbaum-for-belgian-branding-on-digital-magnetism</loc><lastmod>2026-06-26T11:21:54+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_belgianbranding_2026-06-16-110630_rlmi.avif</image:loc><image:title>Baseweb+belgianbranding</image:title></image:image></url><url><loc>https://www.basedesign.com/press/kanals-identity-featured-in-creative-boom</loc><lastmod>2026-06-26T11:23:29+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativeboom_kanal.avif</image:loc><image:title>Baseweb+creativeboom+kanal</image:title></image:image></url><url><loc>https://www.basedesign.com/press/dimitri-jeurissen-thomas-leon-in-commarts-on-kanals-identity</loc><lastmod>2026-06-26T11:26:03+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS-THUMBNAIL-squire_Kanal-and-CommArts_2026-02-26-103749_jira_2026-06-12-044534_txqb.jpg</image:loc><image:title>NEWS+THUMBNAIL+squire+Kanal+and+Comm+Arts</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-in-designlabs-on-net-new-creative-work</loc><lastmod>2026-06-26T11:26:39+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/geoffcooknetnew.avif</image:loc><image:title>Geoffcooknetnew</image:title></image:image></url><url><loc>https://www.basedesign.com/press/kanals-identity-featured-in-bpo</loc><lastmod>2026-06-26T11:47:11+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS-THUMBNAIL-squire_Kanal-and-BPO_2026-06-12-044351_oyhq.jpg</image:loc><image:title>NEWS+THUMBNAIL+squire+Kanal+and+BPO</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/80336fe07cc51a0faf0e3ed60473f9baccf9fe8e_2560.jpg</image:loc><image:title>80336fe07cc51a0faf0e3ed60473f9baccf9fe8e+2560</image:title></image:image></url><url><loc>https://www.basedesign.com/press/kanals-identity-featured-in-creative-review</loc><lastmod>2026-06-26T11:47:56+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativereview_kanal.avif</image:loc><image:title>Baseweb+creativereview+kanal</image:title></image:image></url><url><loc>https://www.basedesign.com/press/highlands-coffee-featured-in-dieline</loc><lastmod>2026-06-26T11:48:23+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS-THUMBNAIL-squire_The-Dieline-x-BaseSGN_2026-01-19-114039_gbki_2026-06-12-044217_ltaw.png</image:loc><image:title>NEWS+THUMBNAIL+squire+The+Dieline+x+Base+SGN</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-in-creative-condition-podcast-on-lived-data</loc><lastmod>2026-06-26T11:49:41+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_creativecondition_minlew.avif</image:loc><image:title>Baseweb+creativecondition+minlew</image:title></image:image></url><url><loc>https://www.basedesign.com/press/mirek-nisenbaum-in-vogue-business-on-brands-ai</loc><lastmod>2026-06-26T11:51:30+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Baseweb_voguebuisness.avif</image:loc><image:title>Baseweb+voguebuisness</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-in-observer-on-culture-over-scale</loc><lastmod>2026-06-26T11:51:59+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/geoff-for-observer-thumbnail_2026-06-12-043548_dqxv.png</image:loc><image:title>Geoff+for+observer+thumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-on-building-an-executive-brand-that-actually-matters</loc><lastmod>2026-06-26T11:52:32+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Geoff-for-Authority_2026-06-12-043538_zykl.png</image:loc><image:title>Geoff+for+Authority</image:title></image:image></url><url><loc>https://www.basedesign.com/press/ross-gendels-in-studio-indice-on-meaning-vs-feeling-in-design</loc><lastmod>2026-06-26T11:59:48+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/indice-studio-desktop.png</image:loc><image:title>Indice+studio+desktop</image:title></image:image><video:video><video:content_loc>https://basedesign2.imgix.net/images/gjgkhkk.mp4</video:content_loc><video:title>Gjgkhkk</video:title></video:video></url><url><loc>https://www.basedesign.com/press/mark-bain-in-commarts-on-rooster-beers-packaging</loc><lastmod>2026-06-26T12:00:55+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/commarts-rooster-beers-thumbnail.png</image:loc><image:title>Commarts+rooster+beers+thumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-in-the-futur-on-the-business-of-creative-leadership</loc><lastmod>2026-06-26T12:12:29+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/geoff-x-the-futur.png</image:loc><image:title>Geoff+x+the+futur</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-in-print-magazine-on-designing-democracy</loc><lastmod>2026-06-26T12:12:09+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/min-at-print.png</image:loc><image:title>Min+at+print</image:title></image:image></url><url><loc>https://www.basedesign.com/press/aurelia-de-azambuja-in-cc-magazine-on-the-quiet-power-of-design</loc><lastmod>2026-06-26T12:03:35+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_ccmagazine_aurelia.avif</image:loc><image:title>Baseweb+ccmagazine+aurelia</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-in-onbrand-podcast-on-world-building-in-branding</loc><lastmod>2026-06-26T12:04:16+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/on-brand-x-geoff-1x1.png</image:loc><image:title>On+brand+x+geoff+1x1</image:title></image:image></url><url><loc>https://www.basedesign.com/press/joshua-breidenbach-and-chi-an-de-leo-on-becoming-basesaigon</loc><lastmod>2026-06-26T12:06:02+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/JB-CA-Interview-Cover.png</image:loc><image:title>JB+CA+Interview+Cover</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/L1870141-copy.jpg</image:loc><image:title>L1870141+copy</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BaseSGN_1.png</image:loc><image:title>Base+SGN+1</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/KHOA-134.jpg</image:loc><image:title>KHOA+134</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/ricestudio_125.jpg</image:loc><image:title>Ricestudio+125</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2025-10-16-at-15.08.18.png</image:loc><image:title>SGN+Team</image:title></image:image></url><url><loc>https://www.basedesign.com/press/mirek-nisenbaum-on-ai-for-design-week</loc><lastmod>2026-06-26T12:06:28+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_designweek_mirek.avif</image:loc><image:title>Baseweb+designweek+mirek</image:title></image:image></url><url><loc>https://www.basedesign.com/press/cacaroline-cox-unpacks-packaging-mistakes</loc><lastmod>2026-06-26T12:07:26+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/ezgif.com-animated-gif-maker.gif</image:loc><image:title>Ezgif+com+animated+gif+maker</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoff-cook-fast-co</loc><lastmod>2026-06-26T12:09:57+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_fastco_geoffcook.avif</image:loc><image:title>Baseweb+fastco+geoffcook</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-on-12s-identity-on-forbes</loc><lastmod>2026-06-26T12:13:14+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_forbes_12.avif</image:loc><image:title>Baseweb+forbes+12</image:title></image:image></url><url><loc>https://www.basedesign.com/press/thierry-brunfaut-in-the-ceo-magazine-on-the-power-of-pro-bono</loc><lastmod>2026-06-26T12:14:41+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_theceo_thierry.avif</image:loc><image:title>Baseweb+theceo+thierry</image:title></image:image></url><url><loc>https://www.basedesign.com/press/aurelia-bruce-and-manon-on-le-refuges-new-identity</loc><lastmod>2026-06-26T12:16:53+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_gif_refugearticle.gif</image:loc><image:title>Baseweb+gif+refugearticle</image:title></image:image></url><url><loc>https://www.basedesign.com/press/thierrys-article</loc><lastmod>2026-06-26T12:17:28+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_adage_thierry.avif</image:loc><image:title>Baseweb+adage+thierry</image:title></image:image></url><url><loc>https://www.basedesign.com/press/geoffs-article</loc><lastmod>2026-06-26T12:18:33+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/campaign_thumbnail.jpg</image:loc><image:title>Campaign+thumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-in-print-magazine</loc><lastmod>2026-06-26T12:19:09+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/whatmatterstominlew.avif</image:loc><image:title>Whatmatterstominlew</image:title></image:image></url><url><loc>https://www.basedesign.com/press/aurelias-itw-forward</loc><lastmod>2026-06-26T12:19:50+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/forwardfestival_are%CC%81lia_square.avif</image:loc><image:title>Forwardfestival+are%CC%81lia+square</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-on-her-person-place-and-thing</loc><lastmod>2026-06-26T12:34:58+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/DESKTOP3.png</image:loc><image:title>DESKTOP3</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/DESKTOP3.png</image:loc><image:title>DESKTOP3</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-at-women-at-work-podcast</loc><lastmod>2026-06-26T12:39:27+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Women-at-Work_tumbnail_2025-05-06-125233_ljho.png</image:loc><image:title>Women+at+Work+tumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-on-branding-12</loc><lastmod>2026-06-26T12:42:37+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Frame-15845.png</image:loc><image:title>Frame+15845</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/minlewcommarts12.avif</image:loc><image:title>Minlewcommarts12</image:title></image:image></url><url><loc>https://www.basedesign.com/press/ross-gendels-for-the-brand-identity</loc><lastmod>2026-06-26T12:43:52+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/tbi_12matcha.avif</image:loc><image:title>Tbi+12matcha</image:title></image:image></url><url><loc>https://www.basedesign.com/press/how-to-brand-a-cultural-institution-in-2025</loc><lastmod>2026-06-26T12:44:24+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/POSTER-1-1920.jpg</image:loc><image:title>POSTER+1+1920</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/POSTER-1-1920.jpg</image:loc><image:title>POSTER+1+1920</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/6-Sander-Vermeulen-Fanclubproject-i-am-sanderson-Base-Design-Fondation-Louis-Vuitton-logo-2014-1100x733.jpg</image:loc><image:title>6+Sander+Vermeulen+Fanclubproject+i+am+sanderson+Base+Design+Fondation+Louis+Vuitton+logo+2014+1100x733</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/MFA_OOH.jpg</image:loc><image:title>MFA+OOH</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/THC_Case_Wildposting.jpg</image:loc><image:title>THC+Case+Wildposting+Content+provided+by+Terrane+Group</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/base-design-Bob-Dylan-Center-case-postermockup-7.jpg</image:loc><image:title>Base+design+Bob+Dylan+Center+case+postermockup+7</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Rivus_Logo-Typo.gif</image:loc><image:title>Rivus+Logo+Typo</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LAM_Poster_Simu_Street_001.2-1.jpg</image:loc><image:title>LAM+Poster+Simu+Street+001+2+1</image:title></image:image></url><url><loc>https://www.basedesign.com/press/partner-min-lew-interviewed-on-designthinkers-podcast</loc><lastmod>2026-06-26T12:46:57+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS_RGD_Podcast_Min.jpeg</image:loc><image:title>NEWS+RGD+Podcast+Min</image:title></image:image></url><url><loc>https://www.basedesign.com/press/base-partner-mirek-interviewed-by-communicating-the-arts</loc><lastmod>2026-06-26T12:49:17+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/ITW_Mirek_CTA_Thumbnail.jpg</image:loc><image:title>ITW+Mirek+CTA+Thumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/base-partners-geoff-cook-anthony-franklin-on-packaging-unboxd-podcast</loc><lastmod>2026-06-26T12:50:11+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/PKUNBOXD_Thumbnail.jpg</image:loc><image:title>PKUNBOXD+Thumbnail</image:title></image:image></url><url><loc>https://www.basedesign.com/press/turning-brand-vision-into-reality-implementation-essentials</loc><lastmod>2025-01-27T15:50:24+01:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS_IFM-Interview_3.jpg</image:loc><image:title>NEWS+IFM+Interview+3</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS_IFM-Interview_Thumbnail.gif</image:loc><image:title>NEWS+IFM+Interview+Thumbnail</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Case-Update_24.gif</image:loc><image:title>Institut+Fran%C3%A7ais+de+la+Mode</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_-Katia-Saul-ChloexIFM2.jpg</image:loc><image:title>IFM+Update+2024+Katia+Saul+Chloex+IFM2</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_-Katia-Saul-ChloexIFM3.jpg</image:loc><image:title>IFM+Update+2024+Katia+Saul+Chloex+IFM3</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_Ambiance-IFM-DSCF8644-sachaheron.jpg</image:loc><image:title>IFM+Update+2024+Ambiance+IFM+DSCF8644+sachaheron</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_Ambiance-IFM-DSC_8314-sachaheron.jpg</image:loc><image:title>IFM+Update+2024+Ambiance+IFM+DSC+8314+sachaheron</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_Francois-Goizel__Say-Who.jpg</image:loc><image:title>IFM+Update+2024+Francois+Goizel+Say+Who</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_1-20210713_162803743_iOS.jpg</image:loc><image:title>IFM+Update+2024+1+20210713+162803743+i+OS</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_Sacha_Heron.png</image:loc><image:title>IFM+Update+2024+Sacha+Heron</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_DSC_7256-sachheron.jpg</image:loc><image:title>IFM+Update+2024+DSC+7256+sachheron</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_IFM-BA23B-Gregoire-Avenel-0976.jpg</image:loc><image:title>IFM+Update+2024+IFM+BA23+B+Gregoire+Avenel+0976</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_IMG_4096.jpg</image:loc><image:title>IFM+Update+2024+IMG+4096</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_IMG_8201.jpg</image:loc><image:title>IFM+Update+2024+IMG+8201</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IFM_Update_2024_CHOIX_BM_IFM-MA-2024-front-row-PARIS-7260.jpg</image:loc><image:title>IFM+Update+2024+CHOIX+BM+IFM+MA+2024+front+row+PARIS+7260</image:title></image:image></url><url><loc>https://www.basedesign.com/press/min-lew-interviewed-by-designrush</loc><lastmod>2026-06-29T15:56:04+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/designrush_minlew.avif</image:loc><image:title>Designrush+minlew</image:title></image:image></url><url><loc>https://www.basedesign.com/press/is-there-a-link-between-conceptual-art-and-branding</loc><lastmod>2026-06-29T15:59:21+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Robbins-illustration.png</image:loc><image:title>Robbins+illustration</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Robbins-illustration.png</image:loc><image:title>Robbins+illustration</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BEople.jpg</image:loc><image:title>BEople</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/AT-branding-by-base-design-pano.jpg</image:loc><image:title>AT+branding+by+base+design+pano</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LM-BASE-OVERVIEW-POSTERS.jpg</image:loc><image:title>LM+BASE+OVERVIEW+POSTERS</image:title></image:image></url><url><loc>https://www.basedesign.com/press/gdc-design-conference-2023</loc><lastmod>2026-06-29T16:03:25+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Thierry-Article-China-GDC-2023.png</image:loc><image:title>Thierry+Article+China+GDC+2023</image:title></image:image></url><url><loc>https://www.basedesign.com/press/not-your-regular-type-of-expert-interview-with-vincent</loc><lastmod>2026-06-29T17:09:06+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/vincent-sauvaire.avif</image:loc><image:title>Vincent+sauvaire</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/ITW_Vincent_Sauvaire_SEO.gif</image:loc><image:title>ITW+Vincent+Sauvaire+SEO</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/11-vincent-sauvaire-timepiece-typefaces-montre-galop-hermes-montre-hermes-cut-overview.jpg</image:loc><image:title>Vincent+Sauvaire+Timepiece+Typefaces+Montres+Galop+Herm%C3%A8s+&amp;+Herm%C3%A8s+Cut</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/21-vincent-sauvaire-timepiece-typefaces-montre-galop-hermes-numerals-overview.jpg</image:loc><image:title>Vincent+Sauvaire+Timepiece+Typefaces+Montre+Galop+d&#039;Herm%C3%A8s+Numerals</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/22-vincent-sauvaire-timepiece-typefaces-montre-hermes-cut-numerals-overview.jpg</image:loc><image:title>Vincent+Sauvaire+Timepiece+Typefaces+Montre+Herm%C3%A8s+Cut+Numerals</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/31-vincent-sauvaire-timepiece-typefaces-montre-hermes-cut-numerals-motion.jpg</image:loc><image:title>Vincent+Sauvaire+Timepiece+Typefaces+Montre+Herm%C3%A8s+Cut+Numerals</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2024-04-09-at-15.52.04.png</image:loc><image:title>Screenshot+2024+04+09+at+15+52+04</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2024-04-09-at-15.52.53.png</image:loc><image:title>Screenshot+2024+04+09+at+15+52+53</image:title></image:image></url><url><loc>https://www.basedesign.com/press/our-journey-toward-b-corp-certification</loc><lastmod>2026-06-29T17:11:42+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/lolabcorp.avif</image:loc><image:title>Lolabcorp</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/L1003437lydienesvadba.54.jpg</image:loc><image:title>L1003437lydienesvadba+54</image:title></image:image></url><url><loc>https://www.basedesign.com/press/designers-in-times-of-war</loc><lastmod>2026-06-29T17:22:52+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0428.jpg</image:loc><image:title>IMG+0428</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0428.jpg</image:loc><image:title>IMG+0428</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0428.jpg</image:loc><image:title>IMG+0428</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0353.jpg</image:loc><image:title>IMG+0353</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0669.jpg</image:loc><image:title>IMG+0669</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0698.jpg</image:loc><image:title>IMG+0698</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0056.jpg</image:loc><image:title>IMG+0056</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0981.jpg</image:loc><image:title>IMG+0981</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_0620.jpg</image:loc><image:title>IMG+0620</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_1304.jpg</image:loc><image:title>IMG+1304</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/RB6_0688.JPG</image:loc><image:title>RB6+0688</image:title></image:image></url><url><loc>https://www.basedesign.com/press/its-nice-that-article-choreus</loc><lastmod>2026-06-29T17:55:19+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS_ItsNiceThat_Article_Thumbnail.jpg</image:loc><image:title>NEWS+Its+Nice+That+Article+Thumbnail</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/NEWS_ItsNiceThat_Article_Cover.jpg</image:loc><image:title>NEWS+Its+Nice+That+Article+Cover</image:title></image:image></url><url><loc>https://www.basedesign.com/press/thierry-talks-studio-culture-with-good-at</loc><lastmod>2026-06-30T10:36:26+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/THIERRY_GOODAT.avif</image:loc><image:title>THIERRY+GOODAT</image:title></image:image></url><url><loc>https://www.basedesign.com/press/art-direction-vs-ai-la-monnaie-in-new-its-nice-that-series</loc><lastmod>2026-06-30T10:53:09+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/ItsNiceThat_Article_AD-AI_Cover.png</image:loc><image:title>Its+Nice+That+Article+AD+AI+Cover</image:title></image:image></url><url><loc>https://www.basedesign.com/press/the-secret-ingredient-to-placemaking</loc><lastmod>2026-06-30T11:10:46+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_02.jpg</image:loc><image:title>BIRD+Work+In+Progress+02</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_02.jpg</image:loc><image:title>BIRD+Work+In+Progress+02</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/SHOOT_BIRD_INTERVIEW_101023_04.jpg</image:loc><image:title>SHOOT+BIRD+INTERVIEW+101023+04</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_05.jpg</image:loc><image:title>BIRD+Work+In+Progress+05</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_06.JPG</image:loc><image:title>BIRD+Work+In+Progress+06</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_03.jpg</image:loc><image:title>BIRD+Work+In+Progress+03</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_07.JPG</image:loc><image:title>BIRD+Work+In+Progress+07</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/2304-bird-day02-707.jpg</image:loc><image:title>2304+bird+day02+707</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_WorkInProgress_04.jpg</image:loc><image:title>BIRD+Work+In+Progress+04</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/BIRD_Playground_01.jpg</image:loc><image:title>BIRD+Playground+01</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/2306-base-bird-playground-627.jpg</image:loc><image:title>2306+base+bird+playground+627</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_2273.JPG</image:loc><image:title>IMG+2273</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/2304-bird-day02-263.jpg</image:loc><image:title>2304+bird+day02+263</image:title></image:image></url><url><loc>https://www.basedesign.com/press/south-on-the-rise</loc><lastmod>2026-06-30T12:01:10+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/lad_thoierrycarlosmin.avif</image:loc><image:title>Lad+thoierrycarlosmin</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_CONF-373.jpg</image:loc><image:title>LADFEST2023+CONF+373</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_WORKSHOPS-248.jpg</image:loc><image:title>LADFEST2023+WORKSHOPS+248</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_R-MIX-168.jpg</image:loc><image:title>LADFEST2023+R+MIX+168</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_PHOTOCALL-801.jpg</image:loc><image:title>LADFEST2023+PHOTOCALL+801</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_CONF-762.jpg</image:loc><image:title>LADFEST2023+CONF+762</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/LADFEST2023_R-MIX-010.jpg</image:loc><image:title>LADFEST2023+R+MIX+010</image:title></image:image></url><url><loc>https://www.basedesign.com/press/cheese-pairs-best-with-people-interview-with-elizabeth-chubbuck</loc><lastmod>2026-06-30T12:13:51+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/MURRAYS_MOCKUP_CHEESE_03_2023-07-14-093342_jxqd.jpg</image:loc><image:title>MURRAYS+MOCKUP+CHEESE+03</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/headshot.jpg</image:loc><image:title>Headshot</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/230712_Murrays_Signage_01.png</image:loc><image:title>230712+Murrays+Signage+01</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2023-07-14-at-15.56.56.png</image:loc><image:title>Screenshot+2023+07+14+at+15+56+56</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/INTERVIEW_BODY-03.gif</image:loc><image:title>INTERVIEW+BODY+03</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/MURRAYS_Cartoon_04.jpg</image:loc><image:title>MURRAYS+Cartoon+04</image:title></image:image></url><url><loc>https://www.basedesign.com/press/rebranding-succession-interview-with-andrew-la-touche</loc><lastmod>2026-06-30T14:06:22+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/hero2_2023-05-11-163756_krur_2026-06-30-102437_ieqp.avif</image:loc><image:title>Hero2+2023+05+11+163756+krur</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2023-05-31-at-14.53.41.png</image:loc><image:title>Screenshot+2023+05+31+at+14+53+41</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/IMG_1817_2023-05-30-124844_vzrh.jpg</image:loc><image:title>IMG+1817</image:title></image:image></url><url><loc>https://www.basedesign.com/press/high-on-branding</loc><lastmod>2026-06-30T14:22:42+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/baseweb_press_THC_creaboom.avif</image:loc><image:title>Baseweb+press+THC+creaboom</image:title></image:image></url><url><loc>https://www.basedesign.com/press/base-test-interview</loc><lastmod>2026-06-30T14:33:54+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/COMMS_NEWS_baseTest_interview_20230315_FW.png</image:loc><image:title>COMMS+NEWS+base+Test+interview+20230315+FW</image:title></image:image></url><url><loc>https://www.basedesign.com/press/matthieu-cortat-roller-interview</loc><lastmod>2026-06-30T15:31:25+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/mathieu-cortat.avif</image:loc><image:title>Mathieu+cortat</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/base-design-matthieucortat-article-cover.jpg</image:loc><image:title>Base+design+matthieucortat+article+cover</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/base-design-matthieucortat-article-flat1.jpg</image:loc><image:title>Base+design+matthieucortat+article+flat1</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/base-design-matthieucortat-article-flat2.jpg</image:loc><image:title>Base+design+matthieucortat+article+flat2</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Matthieu-Cortat-lazer-typography-rhombus.png</image:loc><image:title>Matthieu+Cortat+lazer+typography+rhombus</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Matthieu-Cortat-lazer-typography-scan.png</image:loc><image:title>Matthieu+Cortat+lazer+typography+scan</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Matthieu-Cortat-lazer-typography-strokes.png</image:loc><image:title>Matthieu+Cortat+lazer+typography+strokes</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Screenshot-2022-11-15-at-11.31.20-AM.png</image:loc><image:title>Screenshot+2022+11+15+at+11+31+20+AM</image:title></image:image></url><url><loc>https://www.basedesign.com/press/lola-philippart-interview</loc><lastmod>2026-06-30T15:29:13+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/lolamanaging-director.avif</image:loc><image:title>Lolamanaging+director</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/ITW-LOLA-BANNER.png</image:loc><image:title>ITW+LOLA+BANNER</image:title></image:image></url><url><loc>https://www.basedesign.com/press/web3-liya-safina-interview</loc><lastmod>2026-06-30T15:45:52+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/web3-blockchain.png</image:loc><image:title>Web3+blockchain</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/web3-blockchain.png</image:loc><image:title>Web3+blockchain</image:title></image:image></url><url><loc>https://www.basedesign.com/press/sonhouse-interview-sonic-branding</loc><lastmod>2026-06-30T15:47:10+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/Pro-League-Sonic-Branding-4-Base-Design-interview.png</image:loc><image:title>Pro+League+Sonic+Branding+4+Base+Design+interview</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Pro-League-Sonic-Branding-2-Base-Design-interview.png</image:loc><image:title>Pro+League+Sonic+Branding+2+Base+Design+interview</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/Cedric-Engels-by-Daniil-lavrovski-Base-Design-interview.jpg</image:loc><image:title>Cedric+Engels+by+Daniil+lavrovski+Base+Design+interview</image:title></image:image></url><url><loc>https://www.basedesign.com/press/blanding-branding-paradox</loc><lastmod>2026-06-30T15:55:33+02:00</lastmod><changefreq>weekly</changefreq><priority>0.5</priority><image:image><image:loc>https://basedesign2.imgix.net/images/marcella-marcella-BXR9wvl29J8-unsplash.jpg</image:loc><image:title>Marcella+marcella+BXR9wvl29+J8+unsplash</image:title></image:image><image:image><image:loc>https://basedesign2.imgix.net/images/marcella-marcella-BXR9wvl29J8-unsplash.jpg</image:loc><image:title>Marcella+marcella+BXR9wvl29+J8+unsplash</image:title></image:image></url></urlset>