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Branding the future of sleep diagnosis

As medical technology continues to soar, it has never been easier to take full ownership of one’s health. Sunrise enables users through its proprietary app to record and access sleep data, for a precise diagnosis and understanding of one’s nocturnal well-being.

To create a dynamic and meaningful brand, we played with the visual language of medical drawings and documents to bring the culture of modern medicine into the world of tech.

Colorful anatomical illustrations, helping individuals visualize and understand their health, result in a brand that is friendly and approachable. To the illustrative elements, we have added an ancient typeface with a modern twist and emoji-esque symbols to create a rich visual vocabulary.

More than just a data-driven tool, the app was imagined as a sleep partner. The brand's visual elements enable users to quickly interpret their data and gain a thorough understanding of their sleep cycles in a simple and effective way.

"Working with the team at Base has been a very insightful and enjoyable process. We met with curious, driven, and talented designers who showed genuine interest in understanding our business. The result of their work has given a significant boost to the Sunrise brand."

Laurent Martinot - CEO, Founder at Sunrise