THE BIRTHPLACE OF BOZARSHOPPING IS BORN
Base has opened its first store, a more-than-a-bookstore in Brussels dedicated entirely to the arts. BOZARSHOP is a collaboration between Base, publisher Actar, architects Lhoas&Lhoas, and Bozar itself—the Palais des Beaux-Arts. At 360 square meters, BOZARSHOP offers more than 10,000 books, 4,000 CDs, 1,000 DVDs, and 200 arts magazines, as well as a variety of museum store items like posters, postcards, calendars, and T-shirts. BOZARSHOP also has a café and a children's section with books and games. And because Brussels is a multilingual city, BOZARSHOP features media in several languages. Base designed the identity for the store, using fun snapshots of normal people, in combination with messages written in a lighthearted tone of voice. Text is context-specific, and varies according to the application or accompanying image. BaseMotion contributed a series of short films, for which it has been nominated for the upcoming LAUS Awards. To watch these movies, click the blinking BaseMotion button in the left column of this page.

BANK HIRES BASE TO CREATE IDENTITY FOR TRAVELING EXHIBITION ON CLIMATE CHANGE
Caixa Catalunya Obra Social, the cultural public-service division of Spanish savings bank Caixa Catalunya, has organized a museum exhibition to address issues related to global climate change. "Climate Change: Questions and Answers" opened in December at the Arts and Sciences Museum of Valencia, and will travel to museums throughout Spain. BaseDesign created the exhibition identity, and used speech balloons for questions and answers to directly convey information and stimulate dialogue and interaction between the exhibition and its visitors. A cheerful color palette in a gradient sets a positive tone and identifies the exhibition sections while referencing the temperature zones of the planet. This graphic system, supported by a series of illustrations, is used in all communications pieces for the exhibition. Want to see more? Click here if your answer is yes.

BASE DESIGNS VISUAL IDENTITY FOR NEW YORK'S STAND RESTAURANT, RECEIVES AWARD NOMINATION
The James Beard Foundation, a not-for-profit organization devoted to the culinary arts, has nominated Base for its 2007 Outstanding Restaurant Graphics Award, for our work on Stand, a Jonathan Morr restaurant in New York City. Base designed the gourmet burger restaurant's interior graphics as part of its overall visual identity. Playful text, contributed by BaseWORDS, is featured in the Stand logo itself and incorporated in many of the other applications, which include interior and exterior signage and environment, promotional materials and print advertising, menus, packaging, staff uniforms, and merchandising.

ICON OF FLEMISH FASHION BRINGS CHANGE TO RENOWNED ITALIAN FASHION SCHOOL
Linda Loppa, previously the Director of Antwerp's Mode Museum (MOMU) and professor to the Antwerp Six, was appointed last year to be Director of Polimoda, the famous fashion school in Florence, Italy. When she moved to Italy she took a bit of Belgium with her, and contacted Base to design the new identity of the school. We created a loud, visual system using alternating black and white patterns that reference fabric, giving the school a distinctive, versatile voice.

BASE DESIGNS IDENTITY FOR CAPITAL CAMPAIGN OF NEW MIAMI ART MUSEUM
The Miami Art Museum has commissioned architects Herzog & de Meuron to design a new museum building, to be constructed on a waterfront site in downtown Miami, and completed in 2011. To supplement financial commitments from the city and county, MAM has launched a capital campaign targeting Miami-based corporations and individuals. Base, brought on to design the campaign identity, appropriated the name of the city to equate MAM directly with it. Exclamation points, a recurring element in the identity, convey enthusiasm for the project. The color aqua is used to hint at the waterfront location of the new museum and the live plants that will feature in the new architecture. Applications so far have included stationery, a capital campaign brochure, and an invitation to and catalog for the exhibition, Work In Progress: Herzog & de Meuron's Miami Art Museum, open through April 6.

IN ITS ONGOING WORK WITH BARNARD COLLEGE, BASE GIVES THE SCHOOL'S ALUMNAE MAGAZINE A NEW LOOK
As part of Barnard College's new visual identity system, Base has redesigned the school's alumnae publication, Barnard Magazine. The goals of the redesign were to create a magazine that inspires potential, current, and former Barnard students; generates greater school pride and involvement; and celebrates the intelligence, achievements, and spirit of Barnard women. Iconic, black-and-white portraiture—a component of our larger identity system for Barnard—captures the strength and character of the women featured, with color photography used as an accent. While the magazine falls under the jurisdiction of the Barnard Alumnae group, it boasts an audience that includes students, parents, faculty, and academics beyond the College, and a circulation of 30,000. The redesign was such a success that an additional printing was run so that the college could use the magazine in marketing and fund-raising efforts. To see some of our other work with Barnard, click the image below.

BASE DESIGNS BOOK-CATALOGUE FOR EXHIBITION ON LEGENDARY CATALAN ARTIST CARLES FONTSERÈ
Base has designed a book-catalogue for “New York 1626–1990, A Graphic Report of Carles Fontserè”, an exhibition on the Catalan artist famous for his bold, revolutionary posters during the Spanish Second Republic and Civil War. The exhibition, which ran at Espai Cultural Caja Madrid and ended in March, focused on Fontserè's work during the period of more than 20 years that he lived in exile in New York City. Featured were illustrations, maps, sketches, engravings, and photos, by Fontserè himself and in collaboration with a number of artists who helped him realize his vision of the city. To echo the rhythm and flow of the exhibition, we designed the catalogue in thematic sections, with an accordion binding so the pages fold out horizontally, from cover to cover. Carles Fontserè died in January 2007 at the age of 90, just before the publication of this book.

BASE IS LOOKING FOR NEW COLLABORATORS WORLDWIDE
Consult frequently our new Job Opportunities section by clicking on the animated image below.