Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Base Digital
is where brands live digital

Founded by Andrey Starkov and plugged into the network in 2022, Base Digital operates without an address and inside every studio at once. Its engineers, creative coders, producers and technologists span eight countries, connected by protocols rather than place, driven by precision and a hacker’s instinct. Moving fluently between culture and commerce, the team builds the digital infrastructure brands run on: technical strategy, system architecture, generative tools, high-performance platforms, e-commerce, creative code and AI prototyping beyond the buzz. From Galerie Dior and the Studio Museum to Prince, Murray’s Cheese, AGSA and NTGent, this Base without a base translates design intent into scalable systems, built to perform and to pulse.

Meet the basers

Andrey StarkovManaging DirectorDigital

As a child, Andrey was fascinated by stars, space, and computers. It came as no surprise when he enrolled in the Moscow Aviation Institute to study the technology that enables galactic exploration. Two masters degrees later, it turned out Andrey’s studies weren’t taking him to space—instead, they opened the door to a career in digital development. In 2011 Andrey founded his own studio, working closely with cultural institutions, media outlets, and nonprofits to develop complex digital work. In 2017, he started working with Base and hasn’t looked back. As partner and director of technology, Andrey’s background allows him to see projects from the inside out, lending a critical lens that’s helped clients such as The Prince Estate, Matouk, and the Naked Heart Foundation. As for his dreams of exploring space, Andrey has discovered there’s no shortage of adventure to be had right here on Earth. From Japan to Iceland to his homeland in Russia, Andrey remains a curious traveler, always on the lookout for the next opportunity to explore.

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