Senior Brand & Content Strategist

BaseBRU is looking for a Senior Brand & Content Strategist who shapes brands from the inside out: what they stand for, and how they show up in the world. A strategic and creative thinker with a clear point of view, excellent writing skills and a deep understanding of culture.

• Employment: Full-time

• Location: Hybrid, Brussels

• Expected Start: at the earliest possible time
   

Profile

• You approach branding as world-building: a point of view made tangible, a culture in motion, a visual universe with its own philosophy and tone.

• You move easily between defining what a brand stands for and imagining how that lives through communication, content, and experience.

• You’re comfortable with both the abstract and the applied. You bring clarity where things feel messy.

• You turn insights into ideas that feel obvious in hindsight, but fresh in the moment.

• You’re a strong writer with an editorial sensibility and a deep interest in visual culture.

• You can lead a room, challenge a perspective, and carry an idea from instinct to execution.
   

Responsibilities

You hold the strategic continuity of a project from first conversation to final expression, ensuring that ideas are not only well-defined, but well-activated.

• Lead brand strategy, positioning, naming, verbal identity and content activation

• Translate business and cultural insights into clear, inspiring briefs

• Shape narratives and define how they extend into communication and content

• Develop communication platforms, editorial directions, and content principles

• Work closely with designers and creatives to bring ideas to life

• Ensure consistency between strategy and how the brand behaves across touchpoints

• Guide clients with clarity and calm authority through strategic and creative decisions

• Identify opportunities to push projects further
   

Requirements

• 5+ years of experience in strategy, brand, or communication

• Fluent in Dutch and English

• Strong writer, able to move between strategic clarity and expressive storytelling

• Able to connect brand thinking to communication and activation

• Collaborative by nature; used to working with designers, writers, and partners

• Curious, proactive, and able to identify opportunities beyond the initial brief

• Based in Belgium