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Biography

Caroline is a Creative Director from Melbourne, Australia, where she leads the Australian satellite office of Base Design with her husband, Daniel Peterson. Caroline’s work combines engaging brand stories with a deep understanding of the contemporary media landscape. She works across a range of creative disciplines in collaboration with directors, photographers, writers, strategists, and producers. She believes the individual is only as strong as the team that surrounds them.

After spending her early years as a Graphic Designer she developed a keen interest in photography, film and fashion which led her to New York. Most recently she worked as Associate Creative Director at Lloyd&Co where she led the Adidas account working on global brand campaigns and product launches for Originals, Y3 and Pharrell Williams. Following this Caroline became the lead creative for Calvin Klein at the appointment of Raf Simons.