Work

We help brands in moments of transformation and growth with strategy, design, and technology.

No template. No blanding. No B.S. – Candor. Common sense. Good energy.

A kit of products, built for skin and the world it’s in

Museum of Fine Arts, Boston

Reframing a world-class museum as a place for everyone

Théâtre du Châtelet

Placing a beloved theater at the heart of Parisian culture

R.S.C. Anderlecht

Rallying fans behind Belgium’s premier football club

Systemic change via system thinking

La Prairie

Rejuvenating a timeless Swiss cosmetics brand

Divine Farmer

Concocting a wellness brand through stories and symbolism

Dior

Guiding visitors through the history of a famous French couture house

Le Crans

Escaping the everyday at a five-star Alpine retreat

Biennale of Sydney

Collapsing the hierarchy between nature and culture

Ace & Tate

Selling sunglasses without a lens or frame in sight

Daily Provisions

Refining the identity for New York’s neighborhood kitchen

Sentral

Facilitating a new flexible lifestyle for nomadic workers

The Goodtime Hotel

Branding a feeling at Miami’s hippest hotel

Mudam

Redefining the very notion of the online exhibition

Iles de Paix

Nourishing the identity of a historic NGO

A blueprint for spanning high engineering and creativity

Comédie de Genève

Emboldening the theater of multiplied experiences

Bozar

Lifting a Belgian icon from established staple to leading voice

A heritage company reclaiming the lost art of giving

Virisens

Giving your skin a cannabis prescription

The Substation

Emphasizing accessibility hand-in-hand with experimentation

Berney Associés

How to brand the new generation of financial consulting

Caran d'Ache

Caran d’Ache writes its own story

West Space

Rethinking the white cube gallery as a Rubik’s cube

Federal Studio

Harmonious dissonance

Mai Lam

Clashing cultural elements inform a dynamic Vietnamese fashion brand

Neybor

Ensuring that a co-living brand feels like home

Silversquare

Branding the most exciting square meters in coworking

ING Bank

Inducing meaningful conversations around a contemporary art collection

Caudalie

A facelift for France's pioneer natural skincare brand

Chinah

Flavoring a new take on Chinese fast food

Energy Observer

Clarifying the mission of an experimental round-the-world odyssey

Allies and Morrison

Unearthing the DNA of one of the UK’s most prominent architecture firms

La Monnaie

Harmonizing opera with contemporary culture

Deezer

Changing the tune of music streaming

andSons

Driving desire with a new perspective on fine chocolate

Gillion

Highlighting expertise in the construction industry

ifaw

Engaging a new generation of donors who demand a better planet

Bob Dylan Center

Representing the life’s work of one of America’s greatest songwriters

The New York Times:  Food Festival

All the best ingredients for a visual feast

Orior

Revealing the authenticity and heart of Irish design

Studio Brussel

Recapturing the edgy spirit of Belgium’s rebellious radio station

Institut Français de la Mode

Merging two prestigious schools into a world-class institution

Prince Estate

Ensuring the legacy of an undefinable icon

Maison Dandoy

Shaping a beloved local bakery into an international icon

Graanmarkt 13

Brand as poetry for a multi-faceted lifestyle destination

The New York Times: Times Talks

Treating journalism as informative entertainment

Los Angeles Master Chorale

Giving a Grammy-nominated chorus its visual voice

Degroof Petercam

Merging two private banks into one that’s valued by all

Meatpacking District

Instilling civic pride in a neighborhood of contrasts and contradictions

MoMA: Design Store

Enticing customers to shop the unshoppable

Terminal 4 at JFK

Forever changing the tropes of the aviation industry

Museum of Sex

Destigmatizing sexuality to expand our understanding of the world

NeueHouse

Inspiring a community of creative entrepreneurs

Fleur du Mal

Preparing an edgy lingerie brand to bloom beautifully

MoMA: QNS

Moving MoMA to a temporary location and forward as a brand

Milk

Creating an iconic, ever-evolving anti-brand

We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.

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branding,typography,brussels,new-york,geneva,melbourne,iconic,design,development,identity,graphic,culture,impact

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Base Design - Building brands with cultural impact

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Every great brand is dynamic and adapts on a daily basis. Yet some key moments are more important than others. New leadership, new markets, new opportunities. This is where we come in, helping you to pivot fast while staying true to who you are.

Brand Transformation

A brand without a clear vision is a brand in limbo. We will help to (re)define yours using a 'brand compass’: an essential tool for leading your brand in the years to come. This will allow you to communicate your vision in a clear and simple way – internally and externally.

Clarifying Vision

Your product or service exists, and has found its place in the market. People are beginning to identify what you do and remember your name. It’s time to take the leap and reach true brand status. You don’t know how to do this? That's okay, we do.

From Product to Brand

Being a strong brand today means finding your own digital identity. Whether it's through your website, app, e-commerce platform or social media channels, we can help you to evolve and lead in the digital world. Right now.

Going Digital

Founding your dream company. Check. Launching your new business. Check. Building financial back-up and a team. Check. You feel it’s time to detach your product or idea from its founder(s) and scale up? You are ready to become a brand.

From Startup To Scaling up

We help brands in momentsof transformation and growthwith strategy, design, andtechnology.

We help brands in moments oftransformation and growthwith strategy, design, and technology.

thematics

Brand Transformation

Clarifying Vision

From Product to Brand

Going Digital

From Startup To Scaling up

We help brands in moments
of transformation and growth
with strategy, design, and
technology.

We help brands in moments of
transformation and growth
with strategy, design, and technology.