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Don’t be mediocre.


Geoff guides companies in their overarching business strategy, brand strategy, and marketing. As a partner at Base, he also oversees external affairs and public relations for the agency.

In his two decades in branding, Geoff has worked with his amazing partners, team, and best-in-class collaborators to create some of the world's most iconic brands: MILK, NeueHouse, JFK Terminal 4, the Museum of Sex, The New York Times' Times Talks & Food Festival, NYCxDESIGN and countless others. His entrepreneurial spirit has led him to collaborate with numerous startups, many of which have become household names (Storr, Kidbox, FromRoy, Sensei, Lifekind) and to serve for nearly a decade as a lead mentor at the NYC chapter of TechStars.

With an international perspective and a proficiency in four languages, Geoff has been integral to the continued expansion of Base’s international reach.

He is a regular speaker at top business schools and conferences, a mentor-in-residence at the renowned tech accelerator program TechStars, and a contributor to Fast Company. He is a board member of the Children's Museum of the Arts.

View project(s) Geoff worked on: