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That's all we have, finally, the words, and they had better be the right ones.

Raymond Carver


Jacques was one of four brothers, raised as a pack of hungry wolves in the Belgian wilds. A jack of all trades, he likes to touch every aspect of life at Base – from strategy and design, to technology and management. His appetite for digital transformation and entrepreneurial spirit have pushed him to tinker with all sorts of engines – often devising new systems for brands to optimise their reach and fulfil their ambitions. He found a happy home at Base in 2013 and has since made it his mission to fill the team with creative geniuses and agency misfits. After all, culture is not something that’s forced, but lived.

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