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Based in the UK and collaborating with clients all around the world, Sarah’s experience spans more than 12 years in the creative industries. In 2018 she made the leap from client management to strategy, gaining an MA with distinction in Creative Writing from Goldsmiths, University of London in the process. Sarah loves to work across the overlapping worlds of culture, people and place. A specialist in personality-led brand strategy, storytelling and tone of voice, she has crafted words for libraries, hospitals, hotels, tech communities, architects, shoemakers, farmers and lighting designers. Her work is driven by a curious approach to research and a joy in facilitation and connection.