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Don’t design for designers. Design for people.


Coming from a family of architects, Thierry brings to Base a creativity grounded in common sense. Following a two-year stint as a graphic designer in Spain, Thierry co-founded Base in 1996 with his friends Juliette Cavenaile, Dimitri Jeurissen, Marc Panero and Geoff Cook. Though leading BaseBrussels, Thierry today oversees all important strategic and conceptual issues within Base, and is in constant contact with the studios in New York and Geneva. To projects ranging from visual identities to ad campaigns, Thierry imparts a philosophy of graphic and conceptual simplicity that emphasizes concise communication. Thierry believes in the power of creative autonomy mixed with teamwork and pleasure. Thierry has led landmark Base projects including MoMA QNS, Maison Michel, San Francisco Art Institute, Mobistar, BeTV, Bozar, Hotel Missoni, The Olympic Museum and La Monnaie Opera and is the author the “5-minute poster series”, creating 50 typographic works, each dedicated to a short bit of wisdom on design. Today, Thierry is also professor at La Cambre’s Visual Communication and Design departments, and lectures about design and branding around the world, with his “Brands are like people” talk, among many other. Thierry bears a striking and seemingly contradictory resemblance both to Moby and Kermit the Frog.

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