DeltalightBRIGHT IDEA

The first identity that reacts to light

Context
Born in West Flanders in 1989, Deltalight is a Belgian lighting company specializing in architectural lighting solutions. Family-owned and operated by the Ameloot sons, the brand has grown into a global business over its 35 years in operation. Their product designs are crafted to mimic natural light, creating comfortable spaces. Modest and pragmatic, Deltalight’s thoughtful lighting design completes architectural visions, bringing the conceptual into reality.

Challenge
Deltalight came to Base Design with a solid goal: a clear request for a stronger and more focused vision and brand identity to help them in the next phase of their evolution. The challenge was to articulate their narrative in a way that was straightforward, engaging and convincing, while also elevating their visual identity. Deltalight needed to realign its image, focusing on architectural lighting, to clarify its value in the market and strengthen its future-facing relevance.
Solution
Create the first identity that reacts to light! The BaseDGTL crew and the creatives of the BaseBRU studio worked intensively with the Deltalight team to devise solutions using technology to infuse their new visual identity, shaping an entirely new brand experience. The approach emphasized their key design principles, which hinged on designing for comfort and demonstrating a strong attention to detail. The result was a new brand language that toes the line between the technical and emotional, aligned with their newly stated mission and paying tribute to the qualities of natural light.

Born in West Flanders in 1989, Deltalight is a Belgian lighting company specializing in architectural lighting solutions. Family-owned and operated by the Ameloot sons, the brand has grown into a global business over its 35 years in operation. Their product designs are crafted to mimic natural light, creating comfortable spaces. Modest and pragmatic, Deltalight’s thoughtful lighting design completes architectural visions, bringing the conceptual into reality.

Challenge
Deltalight came to Base Design with a solid goal: a clear request for a stronger and more focused vision and brand identity to help them in the next phase of their evolution. The challenge was to articulate their narrative in a way that was straightforward, engaging and convincing, while also elevating their visual identity. Deltalight needed to realign its image, focusing on architectural lighting, to clarify its value in the market and strengthen its future-facing relevance.