GillionBuild Better

Highlighting expertise in the construction industry

To ensure century-old construction company Gillion stands out in today’s competitive market, its builders are positioned as experts in their field and its model was shifted from B2B to B2B2C. This new consumer-oriented focus also informed an identity that appears to be in perpetual construction, valorizing the building process and breaking the codes of a traditional industry.

One hundred years of experience in building the future has helped family-owned Belgian construction company Gillion to bring projects across multiple sectors from concept to reality. At its heart, it is a company of builders, who possess a deep knowledge and savoir-faire that is rarely celebrated or communicated to the public by the industry.

The value of this essential role in the development of our urban spaces became the focus of the rebrand for Gillion, which put a spotlight on these builders rather than leaving them behind the scenes.

Another important strategic move was to shift the positioning of Gillion from a B2B to a B2B2C company, helping end users to better understand the services they are receiving. This was achieved in-part by a new visual identity, created to valorise the building process while introducing a fresh perspective to this industry. The brand's updated visual language refers to its unique building spirit, with a logo, visual and copy assets all envisioned to be in perpetual construction.

To help establish this identity, Gillion’s construction sites became in-situ communication touch-points for the outside world. Large, bright-yellow tarpaulins featuring wordplays and real-time information provided surrounding neighborhoods with updates and plans for next steps. The identity was also applied to practical, visible items like jackets, helmets and trucks, as well as all things print and digital, ensuring it could be seen and felt everywhere – both internally and externally.

Fresh eyes on a company that had been operating for a century imbued a new energy into its communications. Through restoring value to the role of the builder, we established a greater sense of trust and confidence in Gillion as an authority in its field.

To ensure century-old construction company Gillion stands out in today’s competitive market, its builders are positioned as experts in their field and its model was shifted from B2B to B2B2C. This new consumer-oriented focus also informed an identity that appears to be in perpetual construction, valorizing the building process and breaking the codes of a traditional industry.

One hundred years of experience in building the future has helped family-owned Belgian construction company Gillion to bring projects across multiple sectors from concept to reality. At its heart, it is a company of builders, who possess a deep knowledge and savoir-faire that is rarely celebrated or communicated to the public by the industry.

The value of this essential role in the development of our urban spaces became the focus of the rebrand for Gillion, which put a spotlight on these builders rather than leaving them behind the scenes.

Another important strategic move was to shift the positioning of Gillion from a B2B to a B2B2C company, helping end users to better understand the services they are receiving. This was achieved in-part by a new visual identity, created to valorise the building process while introducing a fresh perspective to this industry. The brand's updated visual language refers to its unique building spirit, with a logo, visual and copy assets all envisioned to be in perpetual construction.

To help establish this identity, Gillion’s construction sites became in-situ communication touch-points for the outside world. Large, bright-yellow tarpaulins featuring wordplays and real-time information provided surrounding neighborhoods with updates and plans for next steps. The identity was also applied to practical, visible items like jackets, helmets and trucks, as well as all things print and digital, ensuring it could be seen and felt everywhere – both internally and externally.

Fresh eyes on a company that had been operating for a century imbued a new energy into its communications. Through restoring value to the role of the builder, we established a greater sense of trust and confidence in Gillion as an authority in its field.