Théâtre du ChâteletDANCING CHÂTELET

A campaign that dances on its head all over Paris

Context
As the curtain rises on Olivier Py's inaugural season, the iconic Théâtre du Châtelet unveils its 2024/2025 program with a burst of creativity. For the fourth consecutive year, in collaboration with BaseBRU, the campaign promises to set the stage for an unforgettable lineup.
Challenge
Le Châtelet's new season is packed with its signature musicals, concerts, and operas. The task? Injecting the campaign with a playful spirit that makes the theatre a beacon of joy and a delightful escape from the mundane.
Solution
BaseBRU decided to flip the script – literally. The "Dancing Châtelet" campaign transforms Paris streets into a festival of color and dance. In contrast to the Châtelet's classic aesthetic, the campaign features rhythmic typography compositions, bold hues, and playful photos that defy gravity. This fresh visual style embodies Olivier Py's innovative vision and sets the stage for an exhilarating season.

As the curtain rises on Olivier Py's inaugural season, the iconic Théâtre du Châtelet unveils its 2024/2025 program with a burst of creativity. For the fourth consecutive year, in collaboration with BaseBRU, the campaign promises to set the stage for an unforgettable lineup.