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The new logo of Degroof Petercam on a background image of a zone of cargo containers

Merging two private banks into one – valued by all

In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. The result is a reflection of the commonalities between the original companies, as well as a preservation of what made them both unique.

The symbol was made from the initials of both brands. The letters are in perfect harmony, endlessly in motion – a bold but friendly, contemporary yet established design.

Sander Vermeulen, Design Director
The new logo of Degroof Petercam with the spacing system used

For the logo we tweaked Romain, the serif typeface. Some serif letters turned into sans letters. This balance between tradition and modernity forms the core of the new identity.

Sander Vermeulen, Design Director
A group of business cards designed for Degroof Petercam on a table

We worked out the entire brand identity toolbox and, in order to offer Degroof Petercam 360° communication, we joined forces with advertising agency AIR. They are now taking care of the implementation and campaign development.

A group of books with a designed cover for Degroof Petercam
Application of a poster designed for Degroof Petercam of an advertising screen and kakemonos

Tradition and modernity join forces in this poster. We used the contemporary symbol in a very classical way, almost as a baroque ornament.

Sander Vermeulen, Design Director
A page of the book designed for Degroof Petercam
Application of two posters designed for Degroof Petercam's communication on advertising screen
A quote from Head of Private banking Xavier Van Campenhout on their experience with Base Design
Homepage of the website designed for Degroof Petercam displayed on desktop

In today's world, a financial reference institution like Degroof Petercam has to provide its clients with an efficient yet distinctive and pleasant online experience. So the big challenge was to design a UI that takes banking industry standards to a new level, while keeping usability as the top priority. A UI that works neatly, and allows for beautiful design. In collaboration with the Degroof Petercam team, we designed a number of prototypes. Thank you InVision. Good collaboration leads to good results.

Jacques Letesson, Partner
Pages of the website developed for Degroof Petercam displayed on tablet and mobile
© Benedict Redgrove
A folder designed for Degroof Petercam
Overview of the application of the new identity designed for Degroof Petercam
A set of printed materials designed for Degroof Petercam's communication

We were very lucky that Fran Van de Velde and Edouard Pecher had the time to help us develop the thousand and one applications.

Sander Vermeulen, Design Director
Application of the website developed for Degroof Petercam on tablet

Since the identity will be implemented by the Degroof Petercam team, it was very important for us to define clear and user-friendly guidelines. We developed an online tool that provides a vast array of guidelines. Hosting that tool online allows our designers to update them easily, and the Degroof Petercam team to ensure that they are always following the most up-to-date version.