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Musical invention from Mahler to Zappa

Founded in 1977, the Ensemble Contrechamps is a Swiss ensemble for new music based in Geneva. Their main goal is to promote contemporary works through a variety of concerts and activities for all audiences, old or young, neophyte or expert. We were tapped to develop the communications for this vibrant institution. We used the idea of the contrechamps, the same scene observed from two different points, as a starting point. We constructed a system which translates this cinematographic effect into different design applications.

Ensemble Contrechamps is all about questioning and reinventing classical music. It’s always looking back at what has been done, and looking ahead at what is to come. This season's theme is "Music and Politics". Can a composition be political? Has it ever been? What does it mean? How is it translated? Our concept comes from the idea that there are always several ways to contemplate and listen to music.

Anthony Franklin, Partner & Design Director

The compositions we designed are based on the field / counter-field cinematographic principle: one scene observed from two different viewpoints.

Over the next four years, we will use this graphic system as a framework to host an endless variety of content, including images, graphics, and typographic compositions. This communication concept will evolve and allow Contrechamps to visualize the various facets of their cultural project.

Image selection was done in close collaboration with the Contrechamps communication team. Part of the latest season’s program is based on Breaking News, which is reflected in the use of images taken straight from the headlines.

Anthony Franklin, Partner & Design Director