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A manifesto for a new fashionable world order

FTF aims to further the world by providing a platform for the fashion, retail, technology and investment communities to collaborate. By awakening the possibilities within fashion, the annual conference seeks to widen the industry’s boundaries and “create the future”. In addition to this, FTF’s digital network INDX hopes to not only be a platform, but also a manifesto for talents and businesses to connect and "discover the future". FTF called on Base to redefine their brand story, architecture, naming and identity.

The FTF audience includes both innovators and creatives from the worlds of fashion and technology. We were challenged to develop a visual identity system that could speak to both of these worlds, despite their having distinct visual languages.

Min Lew, Partner

In creating the identity, we juxtaposed a beautiful and rather classic typeface with a contemporary layout system. The result speaks the language of fashion, but in a way that is fresh and clear.

Steve Piron, Web Developer

The system scaled very well, from minute digital applications to large format environmental graphics.

Jake Post, Director of Operations

Following the success of their annual conference Fashion Tech Forum, FTF developed an exciting online platform for the creative community called INDX. We were tasked with naming the platform and constructing an architecture that would include not only the two brands, but also one that could be flexible enough to accommodate future projects.

Min Lew, Partner