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Making the iconic work of an icon more iconic

Jeff Koons. The name alone immediately conjures up enormous balloon dogs and headlines about "the greatest living artist." So when Gagosian Gallery called us about working on a few of the artist's exhibitions, we couldn't resist.

What was enriching was the conversation with Jeff about how to create very recognizable communication pieces that would accentuate the iconic work, and reflect the 'pop' attitude in his work.

Min Lew, Partner