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Turning a house into a destination

Graanmarkt 13 is a concept store, restaurant, gallery, and apartment; all under one roof. We were asked to create a visual identity that could present Graanmarkt 13 as a destination with a story; a haven for people in search of things with soul and meaning.

© Frederik Vercruysse

The story of Graanmarkt 13 is a special one. Tim & Ilse conceived the project guided by the belief that there should be a place for the good things in life. My must-sees when visiting? The housewares selection and the family four-footer, George.

Lara Berg, Designer

For Graanmarkt 13, we ran with the idea of "anti-branding". It doesn’t have one fixed logo, but rather a tone-of-voice and a story, and always with Graanmarkt 13 as the signature. The identity evolves with the personalities that surround it.

Dimitri Jeurissen, Partner
© Frederik Vercruysse

It's a place where everything is for sale except the hangtags, which gives each object its own voice. One of my favourite anecdotes is when Ilse & Tim told us that the phrases have become collectibles among fans of the house.

Dimitri Jeurissen, Partner
© Bart Kiggen / Coffeeklatch
© Frederik Vercruysse

Graanmarkt 13 owes its success also to the great cast of artists Tim & Ilse work with. Whether it's the art direction of Bob Verhelst, the architecture of Vincent Van Duysen, or the delicious surprises of chef Seppe Nobels, their skills & know-how give Graanmarkt 13 that special touch.

Lara Berg, Designer
© Frederik Vercruysse

In 2014, Gault & Millau selected Graanmarkt 13 as the best vegetable dish chefs in Flanders.

Lara Berg, Designer
© Bart Kiggen / Coffeeklatch
© Frederik Vercruysse

Recently, Ilse & Tim created a second destination called ‘Komedieplaats 5’, specialising in shoes and accessories. If you’re in the area, be sure to drop by and ask for one of their personal city guides to Antwerp. And say hi to Tim & Ilse for me.

Lara Berg, Designer

Graanmarkt 13 has evolved as a brand over the years: from a destination in Antwerp, to a brand that reaches far beyond its own walls. Read more about that here.

Lara Berg, Designer