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Greene hill food co-op store opening

A Brooklyn community coming together... like puzzle pieces

The Greene Hill Food Co-op is a community run grocery store in Fort Greene, Brooklyn. Neighborhood residents work shifts at the store in return for membership. As a result of the largely volunteer workforce, quality is kept high and prices low. Base agreed to take on the branding of the nonprofit on a pro bono basis. In concepting the identity, we were inspired by co-op values: people coming together to form a greater good.

Greene Hill story collage
Greene Hill pricetag on vegetables

An identity system thats fun, friendly, and easy for the volunteers to use!

Min Lew, Partner
Greenhill informative cardboard for product
Greene Hill team member holding a box of organic food

The greatest success of our identity was to galvanize the community. It took the project from a grassroots to a professional level that everyone could rally around.

Geoff Cook, Partner