Skip to main content

A Brooklyn community coming together... like puzzle pieces

The Greene Hill Food Co-op is a community run grocery store in the Fort Greene / Clinton Hill area of Brooklyn. Neighborhood residents agree to work shifts at the store in return for membership. As a result of the largely volunteer workforce, quality is kept high and prices low. Base agreed to take on the branding of the non-profit on a pro-bono basis. In concepting the identity, we went straight to the idea of the Co-op: people of the neighborhood coming together to form a greater good.

An identity system thats fun, friendly and easy for the volunteers to use!

Min Lew, Partner

The greatest success of our identity was to galvanize the community. It took the project from grassroots to a professional level that everyone could rally around.

Geoff Cook, Partner