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A Brooklyn community coming together... like puzzle pieces

The Greene Hill Food Co-op is a community run grocery store in Fort Greene, Brooklyn. Neighborhood residents work shifts at the store in return for membership. As a result of the largely volunteer workforce, quality is kept high and prices low. Base agreed to take on the branding of the nonprofit on a pro bono basis. In concepting the identity, we were inspired by co-op values: people coming together to form a greater good.

An identity system thats fun, friendly, and easy for the volunteers to use!

Min Lew, Partner

The greatest success of our identity was to galvanize the community. It took the project from a grassroots to a professional level that everyone could rally around.

Geoff Cook, Partner