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A signage in Jfk Terminal 4 welcoming passengers

Five boroughs. One terminal.

JFK Terminal 4 may connect travelers to the wide reaches of the world, but it itself has more than a mile of jet bridges, corridors, and concourses. We adorned them with our visual identity to guide and delight passengers along the way.

The result – a journey through T4 is like a stroll through the five boroughs. For those staying, it enlivens with what awaits. And for those connecting, it offers a whirlwind tour of the city that never sleeps.

Photo collage of visitors walking through the Jfk Terminal 4 with signage designed by Base

Queens, Brooklyn, Manhattan, the Bronx, and Staten Island welcome travelers with open arms as soon as they step off the plane. As they make their way from the gate towards customs, and ultimately to the exit, they navigate their way through the city.

Min Lew, Partner
A wall illustration of New York with a quote next to an escalator
A quote from Illustrator Chris Dent on the objective of the signage for Jfk Terminal 4
A signage designed for Jfk Terminal 4 consisting of black and white photos of New York under different angles and a quote on a signage designed for Jfk Terminal 4

The space evolves alongside the passenger’s journey. Here, in Concourse A, our art direction captures New York’s endearing grit. Quotes from proud New Yorkers celebrate the magic of the Big Apple.

A signage in a waiting room of Jfk Terminal 4 saying "The glamour of it all New York!"
Animation of the transports, cabs and trains near Jfk Terminal 4
Close-up view of a signage designed for a meeting room in Jfk Terminal 4
A quote from Marketing Manager Brianna Comber on her experience with Base
Illustration and signage in a corridor of Jfk Terminal 4

Our ultimate goal – enrich an overlooked experience for the 21 million who travel through T4 each year. If the smiles are any indication, we may have done just that.

Inva Çota, Design Director
A NYC signage in Jfk Terminal 4
A banner illustration of the city of New York

T4 is a New Yorker, through and through. Minus the graffitti, pigeons, and street vendors. You'll have to leave the terminal for those.

Gabriela Carnabuci, Designer