La PrairieBeauty Secrets

Rejuvenating a timeless Swiss cosmetics brand

Luxury skincare house La Prairie is renowned for its coveted, scientifically advanced beauty products that contain caviar, platinum and gold. Replenishing the logo and typography to reflect the purity, precision and excellence of this revered brand’s pioneering formulas has empowered it to continue to remain ageless.

For over 90 years, La Prairie has held the best-kept secret of timeless beauty. This benchmark in luxury cosmetics brings science and nature together in products that defy the test of time. In terms of aesthetics, the brand has built its legend on the Swiss landscape, dominated by sculptural mountains and reflected in the deep blue of majestic lakes.

As Paul Niehans – the visionary Swiss doctor behind these high-end products – said, it’s all about “adding life to years.” With this same philosophy, Base has worked with La Prairie to write a new chapter of its identity: infusing the entire brand with essential consistency by combining precision, heritage and a Swiss vision of design to ensure its timeless beauty endures.

In the pursuit of absolute perfection, we helped La Prairie regenerate itself by intervening on aspects such as the logo, typography and watermark. These elements redefine the brand in ways that are both subtle and radical. Each detail helps reveal La Prairie’s history, but also conveys the excellence and clinical perfection the brand has been achieving for almost a century.

Luxury skincare house La Prairie is renowned for its coveted, scientifically advanced beauty products that contain caviar, platinum and gold. Replenishing the logo and typography to reflect the purity, precision and excellence of this revered brand’s pioneering formulas has empowered it to continue to remain ageless.

For over 90 years, La Prairie has held the best-kept secret of timeless beauty. This benchmark in luxury cosmetics brings science and nature together in products that defy the test of time. In terms of aesthetics, the brand has built its legend on the Swiss landscape, dominated by sculptural mountains and reflected in the deep blue of majestic lakes.

As Paul Niehans – the visionary Swiss doctor behind these high-end products – said, it’s all about “adding life to years.” With this same philosophy, Base has worked with La Prairie to write a new chapter of its identity: infusing the entire brand with essential consistency by combining precision, heritage and a Swiss vision of design to ensure its timeless beauty endures.

In the pursuit of absolute perfection, we helped La Prairie regenerate itself by intervening on aspects such as the logo, typography and watermark. These elements redefine the brand in ways that are both subtle and radical. Each detail helps reveal La Prairie’s history, but also conveys the excellence and clinical perfection the brand has been achieving for almost a century.