Skip to main content
A set of printed materials designed for Miami Art Museum on a white table

A museum for the people and by the people of Miami

When the Miami Art Museum (today "PAMM") took the bold step of deciding to build a new museum, they enlisted us to create a capital campaign identity to serve as the springboard for their $220 million fundraise. A key objective was to develop a local groundswell amongst Miami residents so as to create "ownership" and pride around the museum. How serendipitous therefore that "Miami Art Museum" (known at the time by many as "MAM") is contained in the word "MIAMI"... a sign if ever there was one.

Animation of the logo made for the Miami Art Museum
A view of the new building of the the Miami Art Museum with a vivid blue sky

We wanted to create a design that reflected the ethos of the museum: a “project that is for the people and by the people of Miami”.

Min Lew, Partner
Application of a poster designed for the Miami Art Museum quoting "Let's Build M!am!" on banner flags
A team visiting a construction part of the Miami Art Museum

Terry Riley, the then-director of the museum and friend to Base, brought us together with Herzog & de Meuron, the project’s architects. The building is spectacular. A must see for anyone traveling to Miami.

Geoff Cook, Partner
A folder and an enveloppe designed for the Miami Art Museum standing on a white table
Different views of the magazines, cover and spreads designed for the Miami Art Museum on a white table

We collaborated with Herzog & de Meuron on their exhibition which introduced the project to the public. To communicate that their design required public input, we developed a visual language made up of layered imagery. The “design-y yet messy” vocabulary referencing papers on a desk was very effective in communicating that the project was still very much a “work-in-progress”.

Thierry Brunfaut, Creative Director & Partner
The typography designed for the Miami Art Museum applied on "Beaut!ful"
A group of visitors buying tickets for the inauguration of the new building of the Miami Art Museum
A set of invitation flyers designed for the Miami Art Museum
The typography designed for the Miami Art Museum applied on "A last!"
An audience sitting outside at the Miami Art Museum