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All that jazz needed is a little neon

Overlooking lake Léman in Switzerland, the Montreux Jazz Festival is famous for its legendary jazz and rock concerts. Base was tapped to collaborate with architecture firm Bureau A to reinvigorate the boardwalk. Together, we worked to enhance the atmosphere and signage of this legendary venue.

Working closely with Bureau A, the challenge was to develop a signage system that would bring a new atmosphere to the beautiful lakeside scenery. We wanted to develop a scenography that evoked the bright lights of Las Vegas, and the nightlife of Chicago’s jazz clubs. Working with neon seemed like a logical conclusion.

Anthony Franklin, Partner & Design Director

The next challenge was to re-interpret the neon tube. We needed a unique typeface that would work with the neon, the various stands, and the different jazz styles. So we created a typeface with letter variations to add diversity while maintaining unity in style throughout the festival.

David Moret, Designer