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Translating touch into a digital environment

Omexco is a Belgian brand of fine wall coverings founded in 1976. With clients such as Louis Vuitton and collaborations with Maison Martin Margiela, our goal was to anchor their heritage brand firmly into the luxury age. To help them achieve this we refreshed their brand image and created a unique tactile digital experience.

Relying mostly on their representatives and re-sellers to build their reputation with consumers, Omexco lacked the necessary tools to help them take control of their narrative and increase their brand visibility.

To solve this, we started by updating the brand's overall look & feel for more coherence, playing on details that carefully balanced tradition and modernity both on and off-line. Finding inspiration in the company’s ability to produce unique collections, we added a layer of emotion to their products across all brand touch-points from selling tools to the digital experience.

Our main challenge was how to translate touch into a digital environment — To do so, we developed a tool that allowed visitors to view the products in 3D, showcasing the depth of each wall covering and how it reflects light.

We also wanted to ensure the customer service was at its best, so we made it easy for visitors to order free samples in a quick and simple way on the new website. Additionally, we made the digital platform perfectly adaptive so retailers could easily use it on their iPads.

The resulting website creates a lasting, sensory experience of beauty and an ongoing dialogue between Omexco’s historical know-how and their forward-thinking approach.