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Branding the most exciting square meters in town

Pioneers of coworking in Europe since 2008, Silversquare has created a portfolio of highly efficient and collegial workspaces that enable companies to do their best work. Each site is designed and crafted by a guest decorator or artist to create uniquely compelling venues. As a brand matures, it is often challenging to retain the core characteristics–in Silversquare’s case, its youthfulness and flamboyant personality–that made it so successful. In reflecting these traits, we have created a dynamic, user friendly brand identity system consisting of simple elements that can be combined in limitless ways. By evoking a mastery of spatial planning, the new brand work helps to position Silversquare as an enabler for professionals and their entrepreneurial endeavours.