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Reimagining worldwide ping pong culture

Sometimes our work goes beyond branding. Like in the case of SPiN, the renowned table tennis club. In order to develop a concept that could be rolled out, we developed a unique brand strategy and positioning by first helping to contextualize ping pong culture itself. Equal parts Downtown NYC and entertainment venue, SPiN is where everyone is invited to have fun and be entertained by the unfolding drama of the game & the human interactions all over the world.

Our ultimate goal, as idealistic as it may sound, is to have SPiN increase social interaction and to bring good to the world.

Min Lew, Partner

We had the pleasure of collaborating with Meshberg Group on the architectural design of the space. They did a fantastic job of bringing our concept to life in 3D.

Jake Post, Director of Operations

What better way to show the fun of the SPiN brand than to incorporate a digital ping pong game into the home page of the website?