About
Base New York
is where brands become worlds
Based in a townhouse in historic downtown Manhattan, the studio works with ambitious clients who aspire to create daring, boundary-pushing work — from household brands like Apple and Visa to leading cultural institutions such as MoMA, the Studio Museum in Harlem, MFA Boston, the Prince Estate, and the Rock & Roll Hall of Fame — while shaping edgy New York-centric brands including Milk and 12 Matcha. At BaseNYC, “world-building” means bringing strategy, identity, digital, marketing, and physical experience into one cohesive system designed to drive engagement, treating creative ambition, business impact, cultural relevance, and execution as a single shared equation. The studio is led by the complementary trio of creative & strategic mastermind Min Lew, business strategist Geoff Cook, and technology guru Mirek Nisenbaum.
Meet the basers
Most people feel pulled in two directions and pick one. Aubrey built a bridge. The creative and the analytical, the contemplative and the practical: she's held both since college, first as a social art historian reading art for what it reveals about people, now spanning art on one bank and operations on the other.
After an art history degree and a master's, she landed at the Met's design department. There, she learned what design was and how to build the scaffolding around it: the project management, the resourcing, the guardrails that let designers design. Seven years of doctoral research ran alongside it. An interdisciplinary studio and a museum exhibitions department later, she is now building that scaffolding as Chief of Staff at BaseNYC.
The questions carried over, only the subject changed. What drives a team, or what's holding it back? Working between the creative and the operational, she reads what a team needs and clears what stands in its way. Point her at a gap and she's already moving. Show her a decision with no logic, and she'll keep asking those questions until she finds it.
