About
Base New York
is where brands become worlds
Based in a townhouse in historic downtown Manhattan, the studio works with ambitious clients who aspire to create daring, boundary-pushing work — from household brands like Apple and Visa to leading cultural institutions such as MoMA, the Studio Museum in Harlem, MFA Boston, the Prince Estate, and the Rock & Roll Hall of Fame — while shaping edgy New York-centric brands including Milk and 12 Matcha. At BaseNYC, “world-building” means bringing strategy, identity, digital, marketing, and physical experience into one cohesive system designed to drive engagement, treating creative ambition, business impact, cultural relevance, and execution as a single shared equation. The studio is led by the complementary trio of creative & strategic mastermind Min Lew, business strategist Geoff Cook, and technology guru Mirek Nisenbaum.
Meet the basers
Everything begins in Darius’s sketchbook. As ideas emerge, he starts to pull in other elements—graphics, motion, photography, type. His work is characterized by this mixing of mediums. It’s a practice he picked up while studying fine arts, and one that extends even beyond his work as a designer: be it combining different cuisines in the kitchen, or traveling to new cities to try on alternate perspectives, Darius brilliantly brings different worlds together. His work is original, optimistic, and thoughtful down to the smallest details. For him, design is above all a tool for communication, a way for brands to put fresh, impactful, and important ideas out into the world.
