About
Base New York
is where brands become worlds
Based in a townhouse in historic downtown Manhattan, the studio works with ambitious clients who aspire to create daring, boundary-pushing work — from household brands like Apple and Visa to leading cultural institutions such as MoMA, the Studio Museum in Harlem, MFA Boston, the Prince Estate, and the Rock & Roll Hall of Fame — while shaping edgy New York-centric brands including Milk and 12 Matcha. At BaseNYC, “world-building” means bringing strategy, identity, digital, marketing, and physical experience into one cohesive system designed to drive engagement, treating creative ambition, business impact, cultural relevance, and execution as a single shared equation. The studio is led by the complementary trio of creative & strategic mastermind Min Lew, business strategist Geoff Cook, and technology guru Mirek Nisenbaum.
Meet the basers
The moment Mirek discovered he could use computers to make images move, his career in digital was set into motion. Beginning with animation, he fused technical curiosity with a background in fine arts to create digital work as functional as it is creative. Mirek went on to found his own digital consulting firm, where he worked closely with Base for years until eventually joining the company as partner in 2016. He holds a unique perspective, informed in equal parts by a deep understanding of brands and a digital fluency backed by decades of technical experience. Mirek has worked with organizations that include The Prince Estate, International Fund for Animal Welfare, Milk Studios, and The New York Times, and also serves as a judge for the annual Webby Awards. Outside his professional pursuits, Mirek is an avid reader, traveler, and painter, continually hungry for unique experiences in and beyond his role at Base.
