About
Base New York
is where brands become worlds
Based in a townhouse in historic downtown Manhattan, the studio works with ambitious clients who aspire to create daring, boundary-pushing work — from household brands like Apple and Visa to leading cultural institutions such as MoMA, the Studio Museum in Harlem, MFA Boston, the Prince Estate, and the Rock & Roll Hall of Fame — while shaping edgy New York-centric brands including Milk and 12 Matcha. At BaseNYC, “world-building” means bringing strategy, identity, digital, marketing, and physical experience into one cohesive system designed to drive engagement, treating creative ambition, business impact, cultural relevance, and execution as a single shared equation. The studio is led by the complementary trio of creative & strategic mastermind Min Lew, business strategist Geoff Cook, and technology guru Mirek Nisenbaum.
Meet the basers
As Base’s digital producer, Vivian’s role makes her a translator of sorts. She can turn aspirational ideas into actionable next steps, and make developers’ technical talk digestible for anyone. A self-proclaimed “introverted extrovert,” Vivian asks a lot of questions. That curiosity has earned her a broad knowledge of all things brand, and a deep knowledge of all things digital. Those who work alongside Vivian are blessed with seamless processes, clear communication, and, often, baked goods. When she’s not at work, she can usually be found baking cookies, cakes, and muffins, strumming the ukulele, or studying up on one of several foreign languages she’s on a mission to master.
