About
Base Saigon
is where Vietnamese brands learn to travel
Founded as Rice by Chí-An De Leo and Joshua Breidenbach in Ho Chi Minh City in 2011, before the market was ready and before the rules were written, Base Saigon was built on the belief that design and storytelling can help Vietnamese brands define themselves and move through the world. Today, in a country accelerating in real time and anchoring the network in Asia, the studio — based in a modernist 1960s house in central Saigon — positions local brands globally and global brands locally with cultural precision. Base Saigon shapes brands including Marou Chocolate, Pizza 4P’s, UNICEF Vietnam, Uniqlo, Uber and Baemin, and, beyond client work, its team of thirty creatives invests in design education, local events and publishing. Not as a side project, but as a responsibility.
Meet the basers
Thủy’s childhood took her across Vietnam, teaching her the art of adapting and the joy of connecting with people from all walks of life. Thoughtful by nature, she discovered early on a passion for building spaces where people can grow, belong, and thrive together.
As HR Admin Manager at BaseSGN, she does more than manage processes – she orchestrates the human side of work. Balancing structure with empathy, she finds common ground and turns everyday moments into opportunities for the team to shine.
Curious and restless, Thủy is just as likely to be trekking, dancing, or freediving as she is guiding a team at work. Whatever the context, she brings the same spirit of discovery: helping shape an environment where creativity and people can flourish.
