About
Base Saigon
is where Vietnamese brands learn to travel
Founded as Rice by Chí-An De Leo and Joshua Breidenbach in Ho Chi Minh City in 2011, before the market was ready and before the rules were written, Base Saigon was built on the belief that design and storytelling can help Vietnamese brands define themselves and move through the world. Today, in a country accelerating in real time and anchoring the network in Asia, the studio — based in a modernist 1960s house in central Saigon — positions local brands globally and global brands locally with cultural precision. Base Saigon shapes brands including Marou Chocolate, Pizza 4P’s, UNICEF Vietnam, Uniqlo, Uber and Baemin, and, beyond client work, its team of thirty creatives invests in design education, local events and publishing. Not as a side project, but as a responsibility.
Meet the basers
Y-Vân brings an international perspective to BaseSGN, shaped by years of working across Europe before relocating to Ho Chi Minh City. She sees her background not as baggage but as a tool: something that helps her move fluidly between cultures, projects, and people.
As a Project Manager, she balances expectations, manages timelines, and fosters the kind of open dialogue where client goals and team expertise meet seamlessly. Her approach is dynamic, her commitment steady, and her craft always rooted in respect – for the work, the team, and the people she collaborates with.
A believer in growth without limits, Y-Vân constantly seeks challenges that push her beyond her comfort zone. Travel is one of her greatest sources of fuel: it feeds her curiosity, broadens her perspective, and deepens her understanding of people and cultures.
