Base+1 with Fabien Le Roux (TikTok)

Early June, we hosted another session of Base+1 in our Brussels studio – our ongoing talk series where we invite one guest to share what’s on their mind.

This time, we welcomed Fabien Le Roux, Head of Creative Dept. at TikTok (FR, BE & NL).

Fabien walked us through the intensification of culture – how TikTok reshapes language, creativity, and branding itself. From nostalgic micro-trends to algorithmic irony, he explored what it means to create with context, not just content. And why, in the end, a good idea still wins.

Thanks to everyone who joined us!

Pre-register for the next Base+1 – we’ll keep the ideas flowing.