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Base+1 with Fabien Le Roux (TikTok)
Early June, we hosted another session of Base+1 in our Brussels studio – our ongoing talk series where we invite one guest to share what’s on their mind.
This time, we welcomed Fabien Le Roux, Head of Creative Dept. at TikTok (FR, BE & NL).
Fabien walked us through the intensification of culture – how TikTok reshapes language, creativity, and branding itself. From nostalgic micro-trends to algorithmic irony, he explored what it means to create with context, not just content. And why, in the end, a good idea still wins.
Thanks to everyone who joined us!
Pre-register for the next Base+1 – we’ll keep the ideas flowing.