Blanding, or the Branding Paradox

Article

‘Okay, Take Two’: Introducing Base Design Melbourne (again)

For Crypto, Branding Could be the Highest Currency

Pride Branding: There’s Hope at the End of All Those Rainbows

'Cultural Impact' Isn't What You Think it is

Forget Your Logo. Sign With Words.

Instabrands – Fad or Future?

The Future of Branding is Debranding

Sentral is Redefining Home

Interview

FTD: A heritage company rebranded with a focus on giving

Backwards Branding

The Branding Vaccine

The Lost Sense of Touch

The Pinterest Effect

It’s Time to Rethink Your Communications Department

Work Less. Work Better.

Down the Digital Rabbit Hole

The First Base Without a Base

News

Brands, This is Your (Digital) Future

Ready To Launch Your Low-Emissions Website?

Sonic Branding: So Much More Than Jingles

Head to Head: For or Against NFTs

“Web3 is a fresh new start for brands”

MFA Boston Art Credits

From Base Intern to Managing Director in Nine Years: Meet Lola!

He’s Our Type (Designer): Matthieu Cortat-Roller

Crystal Clear: Our Branding Predictions for 2023

“Grand” Things Happening in Paris

Min Lew Joins 2023 Latin American Design Awards Jury

Listen: Thierry Brunfaut on Building Strong Teams

Building the Future of Iceland

Introducing Base_test, our new platform full of tech tests

Is Pitching Good or Bad For The Design Industry?

"On s'explique": Thierry Brunfaut's TV Interview

Base is "Fighting the Snake" at Blurred Conference

Bruce Vansteenwinkel Talks Strong Branding With MAD Brussels

THC NYC Lights Up Local News

Aurélia de Azambuja to Judge Luxembourg Design Awards 2023

Manon Bails Talks How AI Spoils Fate

Base has two monthly newsletters.

High on Branding

REBRANDING & SUCCESSION: INTERVIEW WITH ANDREW LA TOUCHE

A Gallery Without Walls: New Base Window Website

SHARPENING OUR PENCILS: BaseMEL wins D&AD '23 Wood Pencil

2023 Print Magazine Awards: BaseNYC Wins Agency of the Year

Cheese Pairs Best With People: Interview with Elizabeth Chubbuck

Base Attends LADFEST 2023 in Lima

The Secret Ingredient to Placemaking

SOUTH ON THE RISE

Newsflash: La Monnaie x A.I. Makes Headlines

OperA.I. featured in It's Nice That

Min Lew Presents at DesignThinkers Toronto on the Power of One

THIERRY Brunfaut PRESENTS AT DYSARIUM CONFERENCE in Ukraine

Dimitri Jeurissen Adds His 2 Cents on Entrepreneurship

"Art Direction vs. AI": La Monnaie in new It's Nice That series

KCAP's K64 wins 2023 'THE PLAN AWARD'

Thierry Brunfaut talks Studio Culture with Good.at

Hervé Rigal Shares How to Build a Studio, Big or Small

Base Takes Home 2x Silver from Lovie Awards

Choreus featured in It's Nice That article

Designers in times of war

Thierry Brunfaut at Graphic Design China Awards

AI x Design: Thomas Byttebier interview with De Morgen

Dimitri Jeurissen Interviewed by IDEAT Magazine

QoQa: A Rebrand Like No Otter

We like to inspire siteinspire.com

Is branding losing touch with reality?

Waldencast taps Geoff Cook to join new Creative Council

Is there a link between conceptual art and branding?

Base Becomes B Corp

B for Benefit for all. Our journey to B Corp.

Timepiece Typefaces

Thierry Brunfaut interviewed at Graphic Design China Awards 2023

Thierry Brunfaut joins Biennial of Slovenian Design﻿ 2024 jury

Turning Brand Vision into Reality: Implementation Essentials

AI Workshop at Flanders DC

Hervé Rigal Nominated Communicator of the Year 2024

It’s raining awards, alleluia!

Thierry Brunfaut + La Monnaie at Communicating the Arts Paris

Carlos Bocai weaves brand into web at WIX Playground

Min Lew interviewed by DesignRush

Base Wins Int'l Competition to Brand KANAL-Centre Pompidou

How to Keep a Client for 17 Years?

Min Lew presents at Typographics Conference 2024

Carlos Bocai named Finalist at Young Guns 21

Carlos Bocai named Finalist at The One Club's 'Colorful'

BaseNYC won 3 x 'AIGA 365: Year in Design' Awards!

New Base Window show featuring "Vaporweave" by Flora Mottini

Mirek Nisenbaum took the stage at RGD Design Thinkers, Toronto

Hervé Rigal at 2024 Zürich Design Weeks

Thierry Brunfaut at Blanc! Festival

Carlos Bocai Named Young Guns 22 Winner!

Geoff Cook & Anthony Franklin on 'Packaging Unboxd' Podcast

Base+1 is Back!

Mirek Nisenbaum speaks at Nicer Tuesdays NYC

Introducing The Culture Index by Base Design

Mirek Nisenbaum interviewed by Communicating the Arts

Min Lew Interviewed on DesignThinkers Podcast

Thierry Brunfaut + La Monnaie present at MuseumNext Summit

How to Brand a Cultural Institution in 2025?

BrandNew Picks Base's projects for 2025 Highlights

BrandNew released its Year in Review, and some of BaseNYC's projects made the cut!<a href="https://www.basedesign.com/work/the-huntington" target="_blank" rel="noreferrer noopener"> The Huntington</a> rebrand: &#x1f525;<a href="https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_2_recurring_trends_2025.php" target="_blank" rel="noreferrer noopener"> Recurring Trends: Flared Typography</a> &#x1f525; <a href="https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_2_recurring_trends_2025.php" target="_blank" rel="noreferrer noopener">Recurring Trends: Flared Logos</a> &#x1f451;<a href="https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_6_the_best_in_proprietary_type_and_use_of_typography_2025.php" target="_blank" rel="noreferrer noopener">The Best Use of Typography</a> Brand Identity for <a href="https://www.basedesign.com/work/12-matcha" target="_blank" rel="noreferrer noopener">12 Matcha</a>: &#x1f451;<a href="https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_4_the_best_friday_likes_2025.php" target="_blank" rel="noreferrer noopener">The Best Friday Likes </a> as voted by BrandNew readers.

We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.

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BrandNew Picks Base's projects for 2025 Highlights | Base Design

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{"title":{"title":"BrandNew Picks Base's projects for 2025 Highlights | Base Design"}}

BrandNew Picks Base's projects for 2025 Highlights

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