ĐÂY (Here): AGI Open Landed in Ho Chi Minh City

On 27-28 November, the world’s leading design conference touched down in Vietnam, a first for Southeast Asia. Hosted by AGI (Alliance Graphique Internationale) members and BaseSGN Partners Joshua Breidenbach and Chí-An de Leo, and proudly sponsored by BaseSGN, AGI Open 2025 celebrated the region’s creative pulse. BaseSGN designed the conference identity and communications around the theme “ĐÂY (Here)”, a call to see design as grounded, urgent, and alive. Two days of talks and exchange, where Vietnam’s creative energy meets the world.