Base is "Fighting the Snake" at Blurred Conference

On Friday March 24, 2023, BaseGVA Partner & Director of Strategy Hervé Rigal and BaseBRU Digital Director Thomas Byttebier were in conversation for Blurred, the 5th Swiss Interactive Media Design Day. Our reps from Geneva and Brussels discussed the new Base_test platform and the benefits of digital experimentation in the branding sphere, during a talk they titled "Fighting the Snake". No reptiles were harmed, we promise.