Blanding, or the Branding Paradox

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Geoff Cook for DesignLabs

In conversation with Jonah Ginsburg of <a href="https://substack.com/@designlabs" target="_blank" rel="noreferrer noopener">DesignLabs</a>, BaseNYC Partner <a href="https://www.basedesign.com/about/geoff-cook" target="_blank" rel="noreferrer noopener">Geoff Cook</a> discusses why the future belongs to “net new” creative work, AI in the studio, and the ambition behind projects like <a href="https://www.12matcha.com" target="_blank" rel="noreferrer noopener">12</a> and <a href="https://www.printemps.com/fr/fr?srsltid=AfmBOoowqhmkgwcQMctV_rPQHm5OZcLlxOrZoDMvhlsyam0PmY6fWt88" target="_blank" rel="noreferrer noopener">Printemps</a>. 
Read the full interview <a href="https://www.journal.designlabs.net/p/geoff-cook" target="_blank" rel="noreferrer noopener">here</a>.

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Geoff Cook for DesignLabs

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